Anna Pope, APSU Senior, Public Relations
This blog post is part one of a three-part blog opinion post that analyzes how social media is harmful and helpful to public relations practitioners and how to effectively use it to connect with audiences. This post will analyze social media and explain why it is hurting public relations in the long run.
Social media is a large part of society today and plays a major role in almost every aspect of our daily lives. Most millennials check their social media accounts multiple times a day. This addiction to social media and need for social interaction is changing the way people socialize, market, and handle public relations.
The main form of interaction with young adults today is through social media. These platforms encourage interaction both online and offline. This is not always a bad thing, because it allows people to understand each other and receive information faster, but it becomes a bad thing when it starts to eliminate other forms of sharing.
In my opinion, social media is destroying our interpersonal social skills and hurting honest public relations.
Most people spend more time socializing online than they do in person (“One in Four,” 2010). Social media is a detriment to people’s minds. It promotes laziness, introversion, and promotes education without action.
Education without action is the main reason social media is hurting public relations. Public relations is all about maintaining a favorable public image and connecting with the public.
Connection with the audience is easy through social media, but it is not genuine. The elimination of genuineness in this interaction makes the public doubt the public relations at work. This doubt only prompts searching but does not prompt action. Society today is not trusting and supports few things.
This distrust of the media and public relations is causing society to break away from traditional public relations and create their own content of user-generated reviews and other things.
In a world of over-sharing, third party information is more important than company information and statistics to society.
Photo found on: https://www.flickr.com/photos/143601516@N03/27906087470
One in four socializes more online than in person. (2010, November 8). Retrieved February 22, 2017, from The Telegraph website: http://www.telegraph.co.uk/news/newstopics/howaboutthat/8115578/One-in-four-socialises-more-online-than-in-person.html