5 Easy Ways to Take Better Photos

By: Taylor Slifko, Senior APSU As a communication major, I know the struggle of being expected to write, edit, and photograph on tight deadline. As a photographer, I can offer some advice for when your boss throws a Canon Rebel on your desk to take photos at that thing you’ve never covered before. Step 1:…

Help! I Hate My Internship

By: Paige Crawford, Senior APSU So, you’ve landed an internship. You choose the best professional outfit in your wardrobe, plucked all the fly-aways out of your head, purchased the nicest planner or padfolio to show that you’re a savvy business professional in the making, and show up with the sweetest smile on your face- eager…

5 Public Relation Campaigns We Love and Why They Work

By Kendre Verbeck APSU Senior The past few years have brought some great Public Relation campaigns and marking plans. When I say great here, I mean that they impacted us as a culture in a positive way. Positive by creating fun, inspiring people, or helping with a powerful movement. Not all PR needs to be…

Your biggest brand- You!

By: Paige Crawford, Senior APSU Throughout the world of Communication, we are taught that branding and marketing is one of the most vital aspects of a successful business. Without a noticeable brand and sense of character, how would one expect to gain any business? Branding can be as simple as “golden arches” or as complex…